The UltimateMusic Release Checklist

Releasing music in today’s uber-competitive landscape takes a lot more than talent and a good track. Whether you’re dropping your first single or gearing up for your third EP, the reality is that your release strategy matters more than ever. With countless artists competing for attention across platforms, your ability to plan and execute a well-timed release campaign can make the difference between a song that flops and one that finds its audience.

That’s where this guide comes in.

We’ve built this comprehensive release checklist specifically for independent and emerging musicians. It's designed to help you avoid missed steps, make the most of your content, and feel confident in every phase of the release—from prep to promotion to post-launch strategy.

Inside this free downloadable checklist, you'll find:

• What to do 6–8 weeks before your release
  
• What to cover on launch day
  
• The key to post-release momentum
  
• Tips on visuals, branding, EPKs, streaming platforms, social content, PR, merch, finances, and more

Whether you’re managing everything solo or working with a small team, this checklist will help you stay organized, focused, and ready to give your music the spotlight it deserves.

✅ Download it.
✅ Customize it.
✅ Use it every time you drop something new.

What this guide is:

A detailed step-by-step breakdown from planning to post-release, built for artists who want more than a surface-level “to-do” list. This guide includes how to get each thing done, when to do it, and what tools or platforms can help you stay organized and on track.